9 Reasons Why Your Offline Business Needs an Online Presence

Why you should start doing business online

Although it is becoming less common, traditional brick and mortar business owners often ask the question: "Why should I go online with my company?" A "traditional company" means one that has a physical address and can sell in person, phone or mail. It is essentially a "bricks and mortar" type of business. They may have customers who come in. A business that does not sell physical products online. While the steps to set up an online presence in bricks-and-mortar businesses are similar to those for starting an online business, there are some unique aspects that will make your bricks-and mortar business stand out. It is often referred to as "putting your business online" or doing business on the Internet. It may sound too complex or risky to many. There are many reasons you should start selling your business online. These are the top 9 reasons to establish an online presence for your business.

9 Reasons Why You Should Do Business Online.

1. Improve your company image

This should be enough to make it worthwhile to create a website and sell online. This is an important aspect because prospective clients may begin to question your business if you don't have a website, blog or online presence. Companies of all sizes and industries have established an online presence. If your prospects don't take you seriously, you'll lose their business to those who do. You must have an online presence. Your customers and prospects expect it.

2. 24/7, 365-hour availability

Some fast food restaurants, gas stations, and grocery stores offer 24-hour service. However, this is not possible for most businesses. This is because the internet doesn't exist. An e-commerce website offers prospects and clients the opportunity to view your products and place orders anytime, day or night. On business days and holidays. Think about what having your office open for 3-4 hours more could mean for your business. Even if you're a traditional offline service type business, you can still generate leads and inquires while you're closed. You can also follow up with prospects and customers the next day. Many people will do their research after your business closes. However, your website and your 2/47 sales representative can still be open to answer any questions or generate leads.

3. Improved Customer Support

You can answer customer questions, conduct sales webinars, or solve customer problems using the internet. All this without spending any time. You can create a video, product spec sheets, or FAQ section once and have it available for your clients for many years. It will save you time and provide better service. Clients and prospects want specific information.



* Before they buy

To resolve a problem with an already purchased

* Researching other options before making a purchase decision

Online presence allows you to give your customers the exact information they need, when and where they want it. This allows you to make fewer calls and answer technical questions, which results in more sales. This allows you to spend more time on revenue-generating activities and less time dealing with customer service issues.

4. Very low start-up costs

Online business is very affordable. There are no buildings to build, no vehicles to purchase and very few staff members to hire. Just build your website and get selling. It is possible to transition if you already sell offline. The same products you already sell can be continued online. You can simply put your company online to gain new customers. However, you may not be able to spend thousands on the best website or e-commerce solution. Your competitors will do it cheaper. You can create a great website in a few hours and spend very little.

5. The Internet was created for business

Your potential client(s) are literally just a click away from your online shop. This is the beauty of the internet. You can educate, guide, and solve client problems via the internet. You can accept orders or pay online and have them delivered directly to your email. You will want to know about cost-effective ways to increase traffic to your site. The more people that find you online, the more sales and leads you'll get. Although it was once a difficult thing to do Business Online, it's now as easy as buying a credit card in person.

6. You can live and work anywhere

Are you feeling down from the cold winters? Are you sick of the heat and humidity in your area? Online business allows you to be flexible with your location. You can work and live anywhere you like, as long as there is an internet connection. Many people live on one continent and have their hosting on another. Their warehouse is on another. You can now take advantage of the fact that the world is smaller. Even if you don't want to move, you could still live in the Caribbean and South America while running a business online.



7. Lower Operating Costs

A single task can make a big difference in cost savings. Online orders can reduce the need for customer support staff. You can easily receive your purchase orders and payment via email, or directly into your database. You can reduce staff numbers and associated office expenses by using online service providers. This allows you to manage all aspects of your business online including billing, shipping, ordering fulfillment and purchasing. You can also use the internet to provide pre-emptive service, such as answering clients' questions via a FAQ or customer forum.

8. Target the Global Market

You are limited in the number of people who can visit your brick and mortar store at any one time. A good website can allow you to have thousands, even millions, of people visit your online store at the same time. Imagine what your company could achieve if your products and services were exposed to an unlimited number of people.

9. Increase company responsiveness

You can quickly send your proposal, purchase order and order confirmation to your clients via the internet. Online shops will confirm orders and process them. Purchase orders used to be called in, mailed, or dropped off. It could take hours or days depending on how busy the sales staff is to process an order. An online store application can track your inventory, sales numbers, outstanding orders, and other information. You will have happier customers and less administrative work if you can respond faster.


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